Search Engine Optimization (SEO):
Optimizing your website to "rank" higher in search engine results pages, in order to increase organic (or free) traffic to your website. The channels that benefit from SEO include:
  • Websites
  • Blogs
  • Infographics
Content Marketing:
Content creation and marketing for the purpose of generating brand awareness, traffic growth, lead generation, and customers. Specifically in the following channels:
  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Online brochures and lookbooks
Social Media Marketing:
Promoting your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Specifically in the following channels:
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest
Pay-Per-Click (PPC):
Creation and management of Google Ads campaigns. This allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Additional channels include:
  • Paid ads on Facebook.
  • Promoted Tweets on Twitter.
  • Sponsored Messages on LinkedIn.
  • Promoted posts on Instagram
Email Marketing:
Creation and management of email campaigns to communicate with audiences. These campaigns are used to promote content, discounts and events, as well as to direct people toward the business's website. Types of email campaigns include:
  • Newsletters
  • Blog subscription newsletters
  • Transactional emails
  • Customer welcome emails
  • Promotional newsletters
  • Series emails for customer nurturing.